The modern world has produced a new kind of client. This client has short attention span (no more than 8 seconds at a time) wants things to be fixed quickly and instant gratification. So, as a graphic designer you’ll have to learn how to present data to this new type of client. The first step is to stream line your info graphics, sort of like a minimalist approach where the philosophy should be: less is more. For more information check out infographic.net/
The first set is to try to unlearn what you learned in you graphic design classes. So let’s start taking things away. For this example we’ll use a classic bar graph. The first thing to go is the background, with the short attention span of the modern consumer you don’t need anything that would make Joe “gold fish” to concentrate on something other than the data. Backgrounds are distracting, check out infographic.net/
The second thing to go are labels that appear somewhere else, find more info at infographic.net/. If the data is label in more than one place, reduce these until you have only one glorious label where the client can focus it’s attention. It can also mean you’ll have more room for your graph.
Third remove borders. This has to be applied to all objects in your graph. Borders are unnecessary and can be distracting, find out more at infographic.net/. Remember that the idea is to take away as much as possible so that the elements that stand out are the data.
Use the color to highlight data that needs to be in the clients face. So, remove or attenuate color from other data in the graph to make the important attention garbing results pop. It is a great tool to tell the story that the data is giving you, so find out how at infographic.net/. And while you are at it, don’t use special effects on your graph. It might look cool, but it is just another distraction; it clutters you graph and fights for the attention span of the client.
Use neutral font and avoid using italics, bold or underline text. They contribute nothing to the over all impact of your graph and therefore they should go, more at infographic.net/. What does not directly affect or shows the main data in a good light has to go.
We are not done yet, we have to make another adjustments, find out more at infographic.net/. So, you now must be left with a very nice looking graph, but there is room for more improvement. Now make secondary labels lighter, remember we are trying to make the important info pop?
Also the horizontal lines that you might think add accuracy to your graph are not really doing anything more than adding clutter to them. A client, well, no human being can tell the difference between half points on a graph. Get rid of the horizontal lines.
Finally, remove data on the Y axis and label the bars directly. This makes gives you the exact value of each bar and also allows you to compare the different values, which is what a graph is suppose to give you in the first place.
Hope you liked this brief article, for more information click on over to infographic.net/